This project is a self-initiated design concept and is not affiliated
with, endorsed by, or connected to Automobili Lamborghini S.p.A.

Disclaimer

This project is a self-initiated design concept and is not affiliated with, endorsed by, or connected to Automobili Lamborghini S.p.A.

Reimagining an icon of power
for a modern era.

This self-initiated project began as a challenge to reimagine Lamborghini’s emblem for a new era. The goal was to refine, not reinvent, improving clarity, scalability, and presence while staying true to the brand’s legacy of power and precision.
The redesign explored how strength could be expressed through composure rather than motion. The bull’s posture was adjusted to feel calm yet dominant, reflecting controlled power. The new form, inspired by Lamborghini’s design language, uses sharp angles and bold contours to create depth and structure, suitable for physical and digital applications.
The refined emblem communicates strength through balance and precision. Negative space highlights the bull’s key features, ensuring it remains impactful at any scale. The black and gold palette remains, preserving the brand’s sense of prestige, while a wider shield gives the mark stronger presence and better frames the bull symbol.

This self-initiated project began as a challenge to reimagine Lamborghini’s emblem for a new era. The goal was to refine, not reinvent, improving clarity, scalability, and presence while staying true to the brand’s legacy of power and precision.
The redesign explored how strength could be expressed through composure rather than motion. The bull’s posture was adjusted to feel calm yet dominant, reflecting controlled power.
The new form, inspired by Lamborghini’s design language, uses sharp angles and bold contours to create depth and structure, suitable for physical and digital applications.
The refined emblem conveys strength through balance and precision. Negative space highlights the bull’s key features, ensuring it remains impactful at any scale.
The black and gold palette remains, preserving the brand’s sense of prestige, while a wider shield gives the mark stronger presence and better frames the bull symbol.