Honouring coffee as a ritual,
not a routine.
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Ember & Origin began with the belief that coffee should be an experience worth slowing down for. The brand needed an identity that expressed its values of fair trade, sustainability, and craft while feeling premium yet approachable. The challenge was to move beyond generic coffee branding and connect with people who value ritual, care, and authenticity.
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Early explorations focused on the ampersand, but the ideas felt forced. Turning attention to the organic shape of coffee rings revealed a stronger direction that reflected balance, craft, and sustainability. By avoiding clichés of beans and cups, the concept evolved into something more timeless and distinctive.
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The Origin Mark captures the journey from land to cup through layered semicircles that suggest origin and craft. A palette of rich coffee brown and smooth cream reinforces warmth and authenticity, while a bold sans-serif typeface adds confidence and clarity. Together, these elements create a modern identity system that feels grounded, adaptable, and unmistakably Ember & Origin.
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Ember & Origin began with the belief that coffee should be an experience worth slowing down for. The brand needed an identity that expressed its values of fair trade, sustainability, and craft while feeling premium yet approachable.
The challenge was to move beyond generic coffee branding and connect with people who value ritual, care, and authenticity.
-
Early explorations focused on the ampersand, but the ideas felt forced. Turning attention to the organic shape of coffee rings revealed a stronger direction that reflected balance, craft, and sustainability.
By avoiding clichés of beans and cups, the concept evolved into something more timeless and distinctive.
-
The Origin Mark captures the journey from land to cup through layered semicircles that suggest origin and craft.
A palette of rich coffee brown and smooth cream reinforces warmth and authenticity, while a bold sans-serif typeface adds confidence and clarity.
Together, these elements create a modern identity system that feels grounded, adaptable, and unmistakably Ember & Origin.