Illustration of various black and brown bottles, possibly skincare or cosmetic products, arranged in tiers with a clear background.

Honouring coffee as a ritual,
not a routine.

  • Ember & Origin began with the belief that coffee should be an experience worth slowing down for. The brand needed an identity that expressed its values of fair trade, sustainability, and craft while feeling premium yet approachable. The challenge was to move beyond generic coffee branding and connect with people who value ritual, care, and authenticity.

  • Early explorations focused on the ampersand, but the ideas felt forced. Turning attention to the organic shape of coffee rings revealed a stronger direction that reflected balance, craft, and sustainability. By avoiding clichés of beans and cups, the concept evolved into something more timeless and distinctive.

  • The Origin Mark captures the journey from land to cup through layered semicircles that suggest origin and craft. A palette of rich coffee brown and smooth cream reinforces warmth and authenticity, while a bold sans-serif typeface adds confidence and clarity. Together, these elements create a modern identity system that feels grounded, adaptable, and unmistakably Ember & Origin.

  • Ember & Origin began with the belief that coffee should be an experience worth slowing down for. The brand needed an identity that expressed its values of fair trade, sustainability, and craft while feeling premium yet approachable.

    The challenge was to move beyond generic coffee branding and connect with people who value ritual, care, and authenticity.

  • Early explorations focused on the ampersand, but the ideas felt forced. Turning attention to the organic shape of coffee rings revealed a stronger direction that reflected balance, craft, and sustainability.

    By avoiding clichés of beans and cups, the concept evolved into something more timeless and distinctive.

  • The Origin Mark captures the journey from land to cup through layered semicircles that suggest origin and craft.

    A palette of rich coffee brown and smooth cream reinforces warmth and authenticity, while a bold sans-serif typeface adds confidence and clarity.

    Together, these elements create a modern identity system that feels grounded, adaptable, and unmistakably Ember & Origin.

The Origin Mark

Billboard advertisement for Ember & Origin coffee featuring a white coffee cup on a wooden surface with coffee beans and coffee plants, with the text 'A Journey in Every Cup'
A yellow bag of Ember & Origin coffee labeled "Colombia Huila" surrounded by green foliage.
A paper coffee cup with a coffee logo on the front, placed on a wooden table outside a cafe.
A green bag of Ember & Origin artisan coffee roasters labeled 'Brazil Cerrado' standing on a log among green foliage.
The storefront of Ember & Origin, a coffee shop featuring a wooden facade with large glass windows and door. The windows have white text displaying the shop name and description, with indoor lighting and greenery inside.
Close-up of person wearing beige apron with 'EMBER & ORIGIN' logo over a brown shirt with a dark background and blurred windows.
A white coffee cup filled with a latte featuring latte art, placed on a white saucer against a white background. To the right, bold text reads "EMBER & ORIGIN" with smaller text below saying "Artisan Coffee Roasters."
Logo of Ember & Origin, an artisan coffee roasters, featuring a stylized coffee cup with a curved line representing steam or coffee, set against a dark brown background.

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