A graphic design featuring a stylized poppy flower with a black and white center containing the text "Lariam 250 Roche," and the title "The Lariam Tab" in bold black letters next to a field of red poppies and a cloudy sky in the background.

  • The Lariam Tab campaign was created to raise awareness of the anti-malarial drug, Lariam, and its impact on veterans’ mental health. Each mile of a 22-day march from Hadrian’s Wall to London honoured a veteran lost to suicide. The goal was to create an identity that felt respectful and enduring while inspiring empathy and support.

  • Early ideas explored poppy-inspired forms, but simplifying the concept brought greater clarity and meaning. A three-petal design was developed to represent the military tri-service, including the Army, Navy, and Air Force, with a white Lariam pill at its centre to spark curiosity and remembrance.

  • A single deep red gave the mark emotional weight and distinction. Paired with a refined serif typeface inspired by military memorials, the final identity balances dignity and strength, ensuring the campaign’s message continues to resonate.

Bringing visibility to a hidden
struggle among veterans.

Bringing visibility to a hidden struggle among veterans.

  • The Lariam Tab campaign was created to raise awareness of the anti-malarial drug, Lariam, and its impact on veterans’ mental health.

    Each mile of a 22-day march from Hadrian’s Wall to London honoured a veteran lost to suicide.

    The goal was to create an identity that felt respectful and enduring while inspiring empathy and support.

  • Early ideas explored poppy-inspired forms, but simplifying the concept brought greater clarity and meaning.

    A three-petal design was developed to represent the military tri-service, including the Army, Navy, and Air Force, with a white Lariam pill at its centre to spark curiosity and remembrance.

  • A single deep red gave the mark emotional weight and distinction. Paired with a refined serif typeface inspired by military memorials, the final identity balances dignity and strength, ensuring the campaign’s message continues to resonate.

The Tri-Petal Poppy

Cover of a book titled "The Lariam Tab: Miles in Memory of Military Suicides" with a red poppy flower illustration and silhouettes of soldiers walking uphill.
Two white T-shirts hanging on wooden hangers, with a red poppy flower graphic and black text related to the Lariam Tab, with the back T-shirt showing a large poppy and additional text.
Stack of business cards for 'The Laram Tap' with a red poppy logo, along with a QR code and contact details for Andy Marriott, Event Organizer.
Billboard on a brick wall displaying a logo with petals and text, and a field of red poppies in black and white with some color, under cloudy sky.
Cover of a book titled "The Lariam Tab: Miles in Memory of Military Suicides" featuring a red poppy flower with a black and white center.

Explore more work

Explore more work

A white coffee cup filled with latte resting on a white saucer, with text that reads 'Ember & Origin Artisan Coffee Roasters' beside it.
Close-up of a black dog with cloudy eyes, looking upwards against a light yellow background with the text 'I love walking with waggy wags', with paw print illustrations in the text.
Close-up of a fabric tag that says 'WILD LOOK' on a yellow textile background.
Silhouette of five soldiers walking uphill with backpacks and gear, in front of a gray sky. A graphic of a red poppy flower with a black and white center, featuring the text "Lariam Roche 250". Text overlay reading "The Lariam Tab: Miles in Memory of
Close-up of a black Lamborghini grille with a silver Lamborghini emblem in the center.