A woman taking a selfie with her phone in front of a mirror, wearing a black top and smiling.

  • Wild Loop is a clothing brand made for people who live in cities but crave the outdoors. It delivers stylish quality for urban life while staying practical for weekend adventures. The goal was to create an identity that moves easily between both worlds, appealing to creative professionals who value design and lifestyle as much as performance.

  • The design needed to be simple, versatile, and suitable for clothing applications in both print and embroidery. A wide range of directions were explored, from mountain and antler symbols to stylised monograms, before finding a balance that felt distinct. The challenge was to combine rugged energy with clean, urban refinement.

  • The final mark pairs WILD’s adventurous edge with LOOP’s modern simplicity, creating a logo that bridges city life with outdoor freedom. A flexible colour palette of earthy tones keeps the identity grounded while allowing variation across garments and digital platforms. Together, the logo, wordmark, and palette form a cohesive system that feels confident as well as versatile.

Where city style
meets outdoor spirit.

  • Wild Loop is a clothing brand made for people who live in cities but crave the outdoors. It delivers stylish quality for urban life while staying practical for weekend adventures.

    The goal was to create an identity that moves easily between both worlds, appealing to creative professionals who value design and lifestyle as much as performance.

  • The design needed to be simple, versatile, and suitable for clothing applications in both print and embroidery.

    A wide range of directions were explored, from mountain and antler symbols to stylised monograms, before finding a balance that felt distinct.

    The challenge was to combine rugged energy with clean, urban refinement.

  • The final mark pairs WILD’s adventurous edge with LOOP’s modern simplicity, creating a logo that bridges city life with outdoor freedom.

    A flexible colour palette of earthy tones keeps the identity grounded while allowing variation across garments and digital platforms.

    Together, the logo, wordmark, and palette form a cohesive system that feels confident as well as versatile.

The Loop Tree

The Loop Tree

Close-up of a person wearing a gray sweatshirt with the logo 'WILD LOOP' on the chest, outdoors with a blurred background of trees and sky.
A large outdoor billboard with the word "WILD" in black letters and a cityscape reflected in water. The streetside sidewalk and a person walking by are visible in front of the billboard, along with trees casting shadows on a white wall.
A man with a beard wearing glasses, a black cap with an orange and green brim, and a green jacket with a "WILD LOOP" logo on the shoulder.
Three posters on a weathered building wall, each featuring the words 'Wild Loop' and a different urban scene with reflections, including a person squatting, a person walking, and a cyclist riding on a reflective surface.
Close-up of a beige fabric tag with the words 'WILD LOOP' and an arrow logo, stitched onto a golden textured material.
A man with tattoos, a beard, and earrings wearing a black cap and an olive-green hoodie with the words 'WILD LOOP' printed on it, standing against a light-colored brick wall.
Back of a person wearing a brown jacket with a mountain and arrow logo on the upper back and the words 'WILD LOOP' near the collar.
Close-up of a person wearing a black cap with the words 'WILD LOOP' in raised lettering, seen from above and slightly to the side.
Graphic logo with the words 'WILD LOOP' in a square outline, featuring arrows replacing the letter 'I' and parts of the 'O'.

Explore more work

Explore more work

A top-down view of a white coffee cup filled with coffee on a white saucer, with text reading 'Ember & Origin Artisan Coffee Roasters' to the right.
A black dog with cloudy eyes looking up in front of a yellow background with the text "I LOVE WALKING WITH WAGGY WAGS" and paw print icons inside the letters.
Close-up of a tan leather label with the words "WILD LODGE" embossed on a yellow textured fabric background.
Book cover titled "The Lariam Tab: Miles in Memory of Military Suicides" featuring a silhouette of soldiers walking uphill and a poppy flower with text "Lariam Roche 250" on the flower.
Close-up of a black mesh grille with a silver Lamborghini emblem on it.