Silhouette of a person in a business suit standing at a desk, working on a laptop, in a minimalistic style.

  • Waggy Walks needed a standout identity for a new dog-walking service. Their early logo hinted at personality but lacked polish and a clear direction.

    The goal was simple: create a brand that felt warm, trustworthy, and full of joy while helping the business stand out and connect with busy dog owners.

  • The design process began with broad exploration, testing variations of the client’s draft, stylised lettering, circular lockups, and full dog illustrations. Each idea had potential, but the real strength came from simplifying. The focus shifted to creating a symbol that captured the brand’s joy, warmth, and personality.

  • The Happy Dog icon emerged as a cheerful, friendly, and instantly recognisable mark. Paired with a bold, rounded font, stacked wordmarks, and subtle paw print details, the identity balances confidence with charm. The tagline reinforces the brand’s promise, shifting focus from the service itself to the happiness it delivers. Every element has been designed to feel warm, personal, and trustworthy.

Making every walk a dog’s
favourite part of the day.

  • Waggy Walks needed a standout identity for a new dog-walking service. Their early logo hinted at personality but lacked polish and a clear direction.

    The goal was simple: create a brand that felt warm, trustworthy, and full of joy while helping the business stand out and connect with busy dog owners.

  • The design process began
    with broad exploration, testing variations of the client’s draft, stylised lettering, circular lockups, and full dog illustrations.

    Each idea had potential, but the real strength came from simplifying. The focus shifted to creating a symbol that captured the brand’s joy, warmth, and personality.

  • The Happy Dog icon emerged as a cheerful, friendly, and instantly recognisable mark. Paired with a bold, rounded font, stacked wordmarks, and subtle paw print details, the identity balances confidence with charm.

    The tagline reinforces the brand’s promise, shifting focus from the service itself to the happiness it delivers. Every element has been designed to feel warm, personal, and trustworthy.

The Happy Dog

A cute puppy wearing a yellow hoodie with a cartoon dog face on it, sitting with eyes closed on a plain background.
Sign for 'Waggy Walks,' a dog walking service, in a park with trees and grass.
Logo for Waggy Walks featuring a cartoon happy dog's face above the text 'Waggy Walks' with paw prints replacing the letter 'A' in the words.
Business cards for Waggy Walks, a dog walking service, featuring a smiling dog face graphic and the tagline 'A Walking Service for Happier Dogs' on a light yellow background with small paw print patterns.
A black dog with cloudy eyes looking up, with the text 'I love walking with waggy walks' and paw print icons in the background.
Sign for Waggy Walks, a dog walking service, with a cartoon dog face and paw print details, located outdoors among greenery.
A French Bulldog puppy sitting on a light green background, wearing a brown hoodie with a logo and text that says "WAGGY WALKS."
Logo for Waggy Walks featuring a smiling cartoon dog face with brown ears above the bold black text 'Waggy Walks' and paw print accents inside the letters, on a beige background.

Explore more work

Explore more work

White coffee cup on saucer filled with latte art on a white background with text 'Ember & Origin Artisan Coffee Roasters' beside it.
A black dog with cloudy eyes looking upward, with a light yellow background and text above that says, "I love walking with waggy walks" with paw print icons inside the words.
Close-up of a label on a yellow fabric item with the words "WILD LOU" and a leaf symbol, stitched onto the fabric.
Book cover titled 'The Lariam Tab: Miles in Memory of Military Suicides' with a red poppy flower and silhouettes of soldiers walking on a hillside.
Close-up of a black grille with a silver Lamborghini emblem on it.